Unity's total revenue from publishing in China exceeded 10 million yuan, with a monthly growth rate of 30%-40%.
At Unite 2025, Unity's annual developer conference, Unity announced that its publishing business in China has generated over tens of millions of yuan in revenue this year, with a monthly growth rate of 30%-40%. Furthermore, Unity officially released Unity Engine 1.7.3, introducing TuanjieGI, the first complete global dynamic real-time lighting solution within the Unity ecosystem. This upgrade encompasses three strategic areas: core rendering capabilities, cross-device deployment capabilities, and AI integration. Furthermore, Unity is collaborating with Tencent Games to launch the AI Graph intelligent creation platform, leveraging Tencent's Hunyuan large-scale model capabilities.