The 2025 Tmall Double 11 (Singles' Day) shopping festival will officially begin at 8:00 PM on October 20th. Tmall reportedly announced that this year, all Tmall merchants, while experiencing explosive growth in China, will also be able to sell on Lazada, experiencing growth in five Southeast Asian markets. Prior to Double 11, Tmall and Lazada had already integrated their merchant systems. Tmall merchants no longer need to register a new store; simply signing an agreement in the backend will create an identical "mirror store" on Lazada, with updated products, inventory, marketing, and promotions. When an order is placed, Tmall merchants simply ship to a domestic transit warehouse, and Lazada will handle the subsequent cross-border shipping and after-sales service, eliminating the need for registration or overseas teams. These products will be available in five overseas markets: Malaysia, Singapore, Thailand, Vietnam, and the Philippines, effectively opening up five overseas markets for Tmall merchants with zero barriers to entry. Currently, over 3,500 Tmall brands have registered and successfully entered Lazada.