The AI competition in gaming is heating up. Tencent, Mihoyo, and NetEase are showing off their technology trump cards
2025-06-04 18:31:34

Tencent Games has created a game creation AI full-link solution business called "VISVISE", which includes development tools such as Auto LUV and skirt AI created by the GoSkinning team of its product performance department, and various AI game tools are under intensive development. Not long ago, Tencent Hunyuan also released the Hunyuan game visual generation platform. It is reported that the platform is the first industrial-grade AIGC game content production engine built on the Hunyuan large model, which can greatly optimize the game asset generation and game production process. For example, in the case given by the Hunyuan game team, the Hunyuan game platform can accurately restore professional terms such as "thick coating", "celluloid", and "cyberpunk", and supports high consistency generation of various mainstream game styles and themes such as realism, cartoons, and oriental mythology. AI is becoming a new engine for Tencent's game business. In this year's first quarter earnings call, Tencent CEO Ma Huateng said that in the first quarter, Tencent's AI capabilities have made substantial contributions to businesses such as Evergreen Games. Not only Tencent, but also NetEase and Mihayou have increased their AI game layouts.
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