Temu replaces Allegro as Poland's most visited e-commerce platform
Pinduoduo's overseas e-commerce platform Temu surpassed Allegro.eu in the local market to become the most visited e-commerce platform in Poland. According to research firm Gemius Mediapanel, the actual number of users of Temu's mobile application in Poland was 18.1 million in March, while the actual number of users of Allegro was 17.8 million, which was the first time that Allegro was surpassed by its competitors. Allegro's customers spent twice as much time on its website and mobile application as Temu's customers.