Rooted in Southeast Asia, FAW Group China "breaks out" with its localization strategy
2025-08-31 11:14:21
On August 29th, media outlets including 21st Century Business Herald visited FAW's NBD headquarters and witnessed a variety of cutting-edge technologies. From supercars and driverless vehicles to flying cars, these technologies cover a wide range of scenarios. The new Hongqi extensively incorporates advanced automotive technology and equipment, as well as new environmentally friendly and energy-saving processes and materials, demonstrating the achievements of its digital transformation strategy. On the same day, Wang Lingyu, Deputy General Manager of FAW Import & Export Corporation (Hongqi Overseas Marketing Center), was interviewed by 21st Century Business Herald and other media outlets. He stated that in the face of fierce competition in the automotive industry, FAW adheres to differentiated competition, meaning it competes on value rather than price. In the future, FAW will continue to deepen its presence in overseas markets such as Southeast Asia. He stated that FAW will plan real estate projects in countries such as Indonesia and Malaysia to further establish itself in and serve local communities, providing more and better products and services to local customers.
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