Tencent Chairman and Chief Executive Officer Pony Ma mentioned on Monday afternoon that in recent times, WeChat Store launched the "Send Gift" function, some people call it "WeChat Blue Packet" and compare it with WeChat Red Packet.

Ma said that he hoped that the outside world would not over-hype this function.

He added that WeChat have taken five years or more to build an e-commerce ecological connector, give full play to the power of social networking, pay attention to slow work and meticulous work, and make it a high-quality product.

WeChat officially kicked off the gray-scale testing of the feature last month, allowing WeChat users to not only buy things, but also give them to their WeChat friends in a form similar to "red packets".

A usage note shows that, except for jewelry, education and training categories, and products with an original price higher than 10,000 yuan, the "gift-giving" feature will be supported by default.