Pinduoduo released the "2025 New Year's Eve Dinner Report". From the perspective of New Year's goods consumption, the tastes of New Year's Eve dinners in the north and south have further integrated, and the demand for high-quality fruits and seafood in the vast counties and rural areas has become more vigorous. The report shows that dumplings, yam, cabbage and other must-haves on the northern Spring Festival table are hot-selling in the southern region. Young and middle-aged people in small towns are still the fastest growing group in seafood consumption, and rural New Year's Eve dinners are becoming more abundant. Before the Spring Festival, seasonal vegetables, fruits and other fresh products entered the peak consumption period. Garlic, peppers, winter bamboo shoots, yam, and leafy vegetables became the top five vegetable products in sales, and the trend of "southern vegetables going north and northern vegetables going south" was obvious. In the consumption of dumplings, snacks and other categories, the trend of integration between the north and the south is even more obvious. The report shows that the sales volume of dumplings in the south increased by 75% year-on-year, and cabbage and fresh meat dumplings became a unified taste in the north and the south.