On the evening of April 10, OPPO released three new flagship phones, Find X8 Ultra, Find X8s, and Find X8s+, making the Find X8 series have a total of five products for consumers to choose from, enhancing its competitiveness in the high-value incremental market above 4,000 yuan (4K). Liu Bo, Vice President of OPPO and President of China, said: "We see that 4K+ products are very important in the Chinese and global markets. In the past three years, only the 4K+ price segment has grown significantly. In the Chinese market, the annual sales of 4K+ products have exceeded 90 million units, which means that nearly 1/3 of the market is in this price segment." Although it is a high-growth market, users are quite picky. If each product wants to sell well, it must build its own unique competitiveness and technical moat. Liu Bo said that OPPO is still making strategic investments in the high-end market, and has made a lot of investments from R&D, technology to marketing and channels. He revealed that OPPO has currently opened three self-operated flagship stores in Guangzhou, Guiyang and Wuhan, and will gradually open more flagship stores in China's first-tier and new first-tier cities, including some provincial capitals. "For us, we should think more deeply about AI, scenarios, and some underlying technologies. What problems are we solving? What real value does AI bring to users? We need to continue to accumulate in this area. So at present we will spend more energy on the underlying research of AI, and do more in-depth research on user scenario needs." Liu Bo said.