Netflix NFL debut set new streaming record for league

2024-12-27 15:15:57

The debut of Netflix's live streaming of Major League Football (NFL) games has set a new streaming viewership record for the league.

According to preliminary data from Nielsen, the average number of viewers in the U.S. who watched the two Christmas Day games was more than 24 million.

The majority of those viewers came from Netflix, but a small percentage of viewers also watched the games on local TV stations or NFL+ streaming services in the locations of all four teams.

Netflix had no major technical issues with this broadcast.

Broadcasting NFL games is an important step in Netflix's efforts to establish itself as a live event streaming platform and grow its advertising business.

Netflix

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