On February 28, people familiar with the matter revealed that Meta plans to launch the Meta AI standalone application in the second quarter. Meta CEO Mark Zuckerberg plans to make the company a leader in artificial intelligence by the end of this year, ahead of competitors such as OpenAI and Alphabet. The Meta AI chatbot was launched in September 2023, and the company positioned it as a generative artificial intelligence digital assistant that can provide responses and create images based on user prompts in its existing applications.