Data released by Meituan Travel shows that since December, the search popularity for night skating in snow resorts has increased by 65% year-on-year. The top five search cities are Beijing, Urumqi, Zhangjiakou, Jilin and Harbin, among which young consumers aged 25 to 30 have the highest search popularity. . The craze for night skiing in ski resorts has also driven up local nighttime consumption. Meituan Travel data shows that nighttime consumption of hot springs, snowsuit rentals, farmhouses, 24-hour convenience stores/supermarkets, bathing and foot massages around Beijing’s ski resorts saw significant growth in December. Take Beijing Nanshan Ski Resort as an example. The ski resort’s night ski tickets on the Meituan App show that 44,000 night ski tickets have been sold. Since December, the number of local life service consumption orders at night in the Nanshan Ski Resort business district has increased by nearly 14% month-on-month. times.