On January 17, Meituan released data as of January 16, showing that the number of searches related to "New Year's Eve dinner reservations" and "New Year's Eve dinner restaurant recommendations" on Meituan increased by 256% month-on-month, and the number of online reservations for New Year's Eve dinners increased by 305% year-on-year, and the demand for "intangible cultural heritage food" surged. Meituan data shows that users in Shanghai, Beijing, Hangzhou, Xi'an, and Suzhou are among the most popular in the country in searching for New Year's Eve dinner restaurants. Since January, the number of orders for "intangible cultural heritage" themed group purchase packages on Meituan has increased by more than 12 times year-on-year.