On January 23, Meituan data showed that since the Laba Festival platform jointly launched the New Year Goods Festival with national chain supermarkets, convenience stores and retailers (January 7 to January 20), the sales of liquor have increased by more than 110% month-on-month before the festival, and the sales of New Year gift boxes have increased by nearly 100% month-on-month before the festival; the search volume of cherry products on the platform has increased by more than 170% month-on-month before the festival. Since the opening of the New Year Goods Festival, the sales of electric heaters, thermal underwear sets and women's down jackets on the Meituan platform have increased by more than 120% year-on-year, the sales of thermos cups have increased by 160% year-on-year, the sales of scarves and shawls have increased by 200% year-on-year, and the sales of ski suits have increased by 400% year-on-year. "Digital home appliances for the New Year" has become a popular trend this year, with mobile phone sales increasing by 110% year-on-year, electronic scale sales increasing by 150% year-on-year, humidifiers and wall-breaking machines increasing by 180% year-on-year; the sales of trendy anime figures and gift flowers increased by 170% year-on-year; the sales of early childhood educational toys increased by 110% year-on-year, and the sales of extracurricular cultural and educational books increased by 460% year-on-year. "It is expected that during the Spring Festival, consumers will have a real demand for purchasing New Year's goods, such as 'ordering takeout and delivering it within 30 minutes'. We will also continue to cooperate with physical retail merchants to issue New Year's goods consumption voucher packages, hoping to provide consumers with richer and more cost-effective products." The relevant person in charge of the Meituan platform's New Year's Goods Festival event said.