Ma Huateng talks about the “Send Gifts” feature launched on WeChat Store
On the afternoon of January 13, the Tencent Group Annual Meeting was held in Shenzhen. Regarding the "send gifts" function recently launched by WeChat Store, some people call it "WeChat blue envelope" and compare it with WeChat red envelope. Ma Huateng said that he hopes the outside world will not over-hype this function. WeChat will take 5 years or even longer to be an e-commerce ecological connector, give full play to the power of social networking, pay attention to slow work and fine work, and make it a boutique. In terms of PCG (Platform and Content Business Group), Ma Huateng mentioned that long videos have developed steadily, and short dramas have a great impact on the original ecology. The audience mainly watches high-quality long dramas, while mid- and low-end long dramas are affected. Tencent does not make low-quality short dramas itself, but will invest in high-quality short dramas.