It is understood that Taobao's flash sales plan follows a Tic-Toc rhythm, with a new high on one Saturday and the next Saturday maintaining the level of the previous week, and so on, until the beginning of autumn on August 7, when 100 million orders are hit. At the beginning of autumn last year, Meituan launched the "First Cup of Milk Tea in Autumn" event, reaching 90 million orders in a single day, more than half of which were tea and coffee. But some Alibaba employees also said that the industry is changing too fast, and the subsidy frequency is currently adjusted in real time on a weekly basis. Founder Jack Ma asked Taobao's flash sales to "stabilize at 80 million orders" last Saturday and Sunday, first improving capabilities and consolidating the foundation before rushing up. An Alibaba employee told LatePost, "I'm afraid that if we rush too fast, other capabilities won't keep up, and it will be counterproductive, and the original good basic base will be gone."