It is reported that TikTok e-commerce achieved sales of over 40 billion US dollars in 2024, with an increase in market share in Southeast Asia, but the performance in the United States was lower than expected. According to media reports, Pinduoduo's overseas e-commerce platform Temu had sales of over 52 billion US dollars last year. In the new year, the TikTok e-commerce team has set a growth target of nearly 100%. Among them, the US market has been placed with the most expectations, with a growth target of nearly 200%.