IDC: China's learning tablet market shipments increased 44.6% year-on-year in the second quarter
2025-09-04 12:28:21

Recently, International Data Corporation (IDC) released its "China Learning Tablet Market Quarterly Tracking Report, Q2 2025." IDC data indicates that shipments of learning tablets in China reached 1.54 million units in Q2 2025, a year-on-year increase of 44.6%. Market expansion is driven by enhanced product functionality, intensified price competition, expanded sales channels, combined with manufacturer promotions and government subsidies. The "Matthew Effect" in China's learning tablet market is becoming increasingly pronounced, with leading manufacturers continuously consolidating their competitive advantages. IDC data indicates that in Q2 2025, Zuoyebang, iFlytek, Xueersi, BBK, and Xiaoyuan ranked among the top five in terms of market shipments, with a combined market share of 82.3%.
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