On June 23, it was reported that Pu Yanzi, ByteDance's vice president of commercialization, was about to leave due to resource allocation issues in the AI department. In response, Douyin officials responded to reporters that this was false news, and the earliest source of relevant information was a rumor that was obviously generated by AI, which has now been deleted. Public information shows that Pu Yanzi joined ByteDance in December 2013 and has been engaged in commercialization and sales-related work for a long time. In November 2023, Pu Yanzi, who served as ByteDance's vice president of commercial sales, began to serve as the head of Douyin Group's life service business.