On the 2nd, Douyin's E-commerce Security and Trust Center issued an announcement regarding strengthening governance measures against the misuse of AI content. The announcement stated that a small number of merchants and influencers have abused AI technology to generate false content, misleading consumers into purchasing products and harming user rights. Typical cases include impersonating celebrity voices to promote products, generating false advertising that does not match reality, manipulating news videos to promote unrelated products, and failing to disclose AI-generated content. The platform has taken measures such as removing and suspending offending videos and accounts, and emphasized that AI applications must comply with regulations, and any misuse or abuse will be severely punished. The platform stated that it will continue to strengthen risk identification capabilities, promote the compliant application of AI technology, safeguard the legitimate rights and interests of consumers, and ensure a healthy e-commerce trading environment.