Citigroup said that Chinese gaming giants Tencent and NetEase each received approval for a game in September, which should help strengthen their respective product lines in the ACG and social gaming sectors. China approved 145 domestic and 11 imported online games in September. Analysts Alicia Yap and others wrote in a report that China approved 156 games in September, higher than the monthly average of 142 games in 2025. In addition to Tencent and NetEase, other well-known studios such as Giant, 9you and Sanqi Interactive Entertainment also received meaningful game approvals. "With three months left in 2025, we expect the number of monthly approvals for domestic and imported games to remain at around 150 and 10, respectively."