Chinese Films responds to overseas promotion issues of Nezha 2
On March 11, Chinese Film Group issued a long article in response to questions related to the overseas promotion and distribution of "Nezha 2", saying that Chinese Film Group is not the overseas global distributor of "Nezha 2", but only the regional distributor in North America, Australia and New Zealand. Due to copyright and other factors, the film company did not arrange for a prior screening of the film. At that time, it was prepared to make a loss and used extremely high prices to guarantee the relevant regional distribution. At the same time, as a guaranteed distributor, Chinese Film Group not only bears all the investment in publicity and distribution, but also needs to obtain authorization from the copyright holder for all work, and the additional budget also needs to be reviewed and confirmed by the copyright holder. The company made the plan with the highest level of publicity and distribution for Chinese-language films without any advance screening and without the film being released in China. It booked the premiere at the TCL Chinese Theater in Los Angeles and the release in Times Square in advance, and promoted the film commercially on tiktok, YouTube and Instagram.