The global smartphone market grew 7% to 1.22 billion units in 2024, realizing a rebound after two consecutive years of decline, according to a report by market analyst Canalys.

Apple held on to the top of the market for the second consecutive year, thanks to growth in emerging markets and steady performance in North America and Europe, offsetting its challenges in mainland China.

For the full year 2024, iPhone shipments fell 1% to 225.9 million units. Samsung followed and continued to focus on profitability, with its shipments likewise down 1% to 222.9 million units.

Xiaomi held steady in third place and was the largest contributor to the industry's shipment growth in 2024.

Driven by strong momentum in mainland China and continued strategic expansion in emerging markets, Xiaomi's shipments grew 15% to 168.6 million units.

Transsion ranked fourth for the first time, while OPPO (including OnePlus) came in fifth, growing 15% and 3% to 106.7 million and 103.6 million units, respectively.