On April 18, BMW Brilliance Lingyue Digital Information Technology Co., Ltd. and Volcano Engine, a cloud service platform under ByteDance, announced a partnership. The two parties will focus on the innovative application of artificial intelligence in automotive marketing services, using AI+ scenarios for efficient product matching and car purchase suggestions, and precise content guidance to comprehensively improve user car purchase experience and dealer operational efficiency. This is the second time BMW has reached cooperation with a leading Chinese technology company after the release of the "360-degree full-chain AI strategy" last month.