Asian Tech Press (Mar. 8) -- Samsung is expected to launch its Galaxy A series of smartphones later in March to counter Apple's low-cost new iPhone SE.

As reported by Yonhap News Agency, Samsung's mid-low tier Galaxy A series is expected to be available in a variety of new models, including the A73, A53, A33 and A23.

The company said the lineup wil provide "cutting-edge innovations, services and features at an accessible price."

Samsung's U.S. rival Apple will unveil the next-generation version of the iPhone SE, among others, at the Apple event on Tuesday, targeting users looking for a more affordable iPhone.