Asian Tech Press (Feb 24) -- Meta Platforms has launched Reels, a TikTok-like short video feature, to all Facebook users worldwide on Tuesday.

The company said in a blog, "We're launching Facebook Reels in more than 150 countries for creators around the world to grow their communities."

This increased effort to operate the short-video feature is largely a move by Meta to respond to the growing sense of crisis from TikTok.

Meta said, "Watching video is half of time spent on Facebook and Instagram, and Reels is our fastest growing content format by far."

Catering to young people, the U.S. social giant initially launched Reels as a feature on Instagram in August 2020, and opened it to Facebook users in select countries and regions, including the U.S., in September 2021.