Asia Tech Wire (Nov 5) -- Apple is exploring a move into the smart glasses market, according to Bloomberg, conducting internal research on products currently on the market in preparation for the company's foray into the category, following Facebook parent Meta's lead.
Citing people familiar with the matter, the report said that Apple launched the initiative, code-named "Atlas," last week, which involves gathering feedback from Apple employees on smart glasses and planning to set up more focus groups in the near future.
The studies are being led by the product system quality team under Apple's hardware engineering division, the people said.