Amazon backs Chinese regulators in crackdown on counterfeits involving Xiaomi, Nintendo
Aug.14,2024

Asia Tech Wire (Aug 14) -- Amazon has unveiled an update on its progress in fighting counterfeiting and protecting brand rights in China in 2024.

So far, Amazon has supported and cooperated with law enforcement agencies across China in taking more than thirty enforcement actions against counterfeit sellers and their upstream manufacturers and suppliers.

These actions cover a wide range of categories including sports apparel, auto accessories, beauty, luxury goods, 3C digital, gaming, toys, etc., and involve brands including Xiaomi, Nintendo, LEGO®, Coach, and others.

Amazon also disclosed that Chinese courts have issued final judgments in three cases involving the counterfeit of luxury brands and hard disk drive brands in the first half of this year.

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