Morgan Stanley: Xiaomi's new smartphone sales are expected to be strong, and car customization services will become a key competitive advantage
Morgan Stanley believes the Xiaomi Mi 17 series will see strong sales thanks to its premium quality and excellent value, accelerating Xiaomi's market share gains in the high-end smartphone market. Analysts Andy Meng and others stated in a report that Xiaomi has launched a dedicated customization service for its electric vehicle business. While production will initially be limited to 40 vehicles per month, this service is expected to become a core competitive advantage. Once the new electric vehicle factory's utilization rate increases, this model is expected to be expanded to most models, helping Xiaomi maintain a robust new order flow. Maintain an Overweight rating on the stock.